Introduction - Tatler Media Pack 1) Look at the Tatler Media Pack . Go to page 2 : How does the editor introduce the magazine? they introdudce the audience by targeting to upper class women 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Average age-41 Gender-73% female ABC1-83% Average HHI-£261,572 London/SE-70% It tells us that most of the readers are upper class rich females who are old 3) Look at page 6 . What do Tatler readers think about fashion? How much do they spend? 62% of tatlers readewrs agree "i often buy fashion products often seeing things advertised in magazines" they spent £843 million on fashion in the past year 4) Go to page 10 . What are the special edi...