BBC Radio 1


1) What radio stations were offered by the BBC before 1967?
BBC Home, BBC Radio Light, and  BBC Third
2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
The light program was split into Radio 1 and Radio 2
3) What was pirate radio and why was it popular?
Pirate radio was a radio that was targetting younger audiences that has a less formal presentation that BBC couldnt offer.
It was popular as it was the only station that targetted younger audiences
4) Why did pirate radio stop broadcasting in 1967?
The 1967 Marine Broadcasting Offences Act offically outlawed pirate radio stations
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
They used TOny Blackburn- a previous Dj from priate radio to perform for Radio 1 to try and make Radio 1 similar to Pirate radio
6) What was 'needle time' and why was it a problem for BBC Radio?
Needle time was made so that the BBC could only pay music for five hours
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
BBC Radio 1 is for entertainment purposes and not for information unlike the other BBC Radio stations
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
That the Radio 1 DJs feels like they are being replaced by the newer generation
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
It was very fast-paced, Up beat, emphasis to music
10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?
Tony Blackburn use to be the DJ for pirate radio which is why BBC Radio had some qualities of pirate radio

Audience and Industry

1) What was the target audience for BBC Radio 1 in 1967?
Age:15-29
2) Why did Radio 1 initially struggle to attract young listeners?
Radio 1 had a more formal style and the younger listeners hated big companies and would have rather wanted a independent radio station
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
Radio 1 offered Diversion, Personal Identity and personal relationship but not information as they wanted to target younger audiences
4) How is the BBC funded?
The BBC is funded through TV licenses
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 
Preferred reading for the BBC is that they wanted to be innavative and cool to younger people.However, the oppositional reading is that Tony Blackburn 'sold  out' and BBC radio 1 was just seen as a Big company that consumes authentism 

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