Blog task 3: Connotations and Denotations

 Image result for water aid advertS

In the advert the image features a young boy standing outside near a mud wall, wearing a worn blue shirt. He looks directly at the camera with a calm but serious expression. The words “Dig toilets Not graves” are written in bold white letters on the left side of the image. The WaterAid logo is displayed at the top left corner.

This advert uses the boy’s serious gaze and the stark message to highlight the deadly consequences of poor sanitation. The phrase “Dig toilets Not graves” implies that a lack of proper toilets leads to preventable deaths, making sanitation a matter of life and death. The background and the boy’s simple clothing suggest a community struggling with poverty and basic needs, encouraging viewers to recognize the urgent need for improved hygiene and sanitation to save lives. The advert emotionally appeals for support and awareness around this critical issue.

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