Prince media

  1) Write a definition of a  passive  audience:  An audience which accepts the messages encoded in a media text without challenge 2)  Write a definition of an  active  audience:  An audience that is involved in creating meaning of the product and so does not necessarily absorb the dominant messages being promoted by media products . 3) Write a definition of the  hypodermic needle  theory:  A concept in mass communication that suggests media messages are powerful tools that can directly influence and manipulate audiences . 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you : INFORMATION/SURVEILLANCE:   Media text - The Times newspaper  > Why:  It tells audiences important information about politics, the world...

1) First blog task - 10 questions 2) Poster Analysis 3) Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6) Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9) Demographic research 10) Demographic and psychograpics

  1) What information do media companies use to create a demographic profile of their audience? Media companies use a combination of demogrphics, and psychographic  information  to build an audience profile. Demographics include  age, gender, income, education, and occupation , while factors add details like  marital status and location . Psychographic data includes  lifestyle, interests, values, and online behaviors  to create a deeper understanding of the audience.   2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Media companies use audience profiling because it shows not just who people are, but why they behave the way they do. Psychographics reveal interests, values, and motivations, allowing advertisers to target audiences more accurately than demographics alone. 3) What are the seven different Pychographic groups?  The seven psychographic groups are: Mainstreamers, Aspirers,...

  Age: teen-young adult 13-25 because it will be entertaining or them as they might have watched the previous movies Gender:Mainly male as it is mostly as action movie Education: Mostly have a job or in school as they are still teen-a young adult Social class:mostly middle class as you need to buy it to watch it Race: Mostly white people and it is made in America Jobs: They are employed while some are still in school and their parents can provide money for them to watch it Home(city/village/countryside): people watch it worldwide people who do are mostly in cities