Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience?

Media companies use a combination of demogrphics, and psychographic information to build an audience profile. Demographics include age, gender, income, education, and occupation, while factors add details like marital status and location. Psychographic data includes lifestyle, interests, values, and online behaviors to create a deeper understanding of the audience. 

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Media companies use audience profiling because it shows not just who people are, but why they behave the way they do. Psychographics reveal interests, values, and motivations, allowing advertisers to target audiences more accurately than demographics alone.

3) What are the seven different Pychographic groups? 
The seven psychographic groups are: Mainstreamers, Aspirers, Succeeders, Reformers, Explorers, Strugglers, and Resigned.

4) Write a brief summary of what each Psychographic group is seeking or motivated by
Mainstreamers want security and familiarity; Aspirers want style and status; Succeeders seek control and success; Reformers value ethics and authenticity; Explorers seek adventure and new experiences; Strugglers look for escape and comfort; Resigned value tradition and security.

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!
I don’t belong to any psychographic groups because I don’t have personal interests or a lifestyle, but I can help you decide yours if you tell me about yourself.


Extension 

The Aspirer- People who seek status
The Explorer- People who seek discovery
The Mainstreamer- People who seek security
The Reformer- People who seek elightenment
The Resigned- People who seek to survive
The struggler- People who seek escape
The Succeeder- People who seek control
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