Advertising & Marketing

 Part 1: Skittles Advert Analysis



1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.
Picture of the product (skittles) to show us what type of product it is . The image also shows the phrase "taste the rainbow" referencing a rainbow made out of skittles 
Logo has the word skit which indicates the skittles are small and easy to eat whenever.
Background it has a rainbow behind the product showing us what type of various flavours/types of skilltes there are.
Slogan the phrase ‘taste the rainbow’ will indicate the type of various flavours.
Colour Scheme the colours there are bright colours of the rainbow and white which shows their brad identity of a sky and a rainbow over it to make it stand out.
2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?
The unique selling point is the flavour

Part 2: Advert Research
Use Google images to research classic adverts. Find examples for the following and add them to your blog:








1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience

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