NHS Advert CSP


1) What is an advertising campaign?
An advertising campaign is a series of advertisements that share a singular theme, message or idea.
2) What is the objective of the NHS Represent campaign?

The objective of the NHS Repersentation campaign is that they want black and asian people to donate blood  

3) What does this advert want people to do once they've seen it (the 'call to action')? 
So that they want people to donate blood a

4) Why is the advert called 'Represent'? 
As it provides  a range of different representation such as  range of different representations: ethnicity, masculinity, femininity, class, age, disability and ability and place. 
5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
They chosen celebrities as it can attract people to follow their ideal ideas and can also show that it will be trust worthy such as Lady Leshurr who is a rapper, Ade Adepitan who was a wheelchair basketballer and also aaron christian who is a diractor 
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
The connotations of the slow paced long shot of the empty chairs at the end of the advert was too show that no one was ronating blood 
7) How does the advert match the key conventions of a typical urban music video?
the rapper in the music video is common as in other typical urban music video there as normally rappers
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 
Subvert stereotypes shows that young people take part in rolesd that are important to societys position of autority,ethicity shows that a muslim women is in stem(science) and there is a asian and black man in the house/memeber of ther parlement and lastly the gender shows a women doing boxing  and a muslim women in stem while men are accpting help/guidence from others
9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
It shows reinforced certain steroetypes as a reinforced negative sterotype as people will get negative thoughts as for gender women would have makeup/singing/beauty reference while men has a informal attire and autority(parliment)
10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).


It shows worms eye as it shows how he is looking down on us and showing how he is rich and powertful

costume-the man is wearing a suit as it shows he is an important figure

Lighting-shows sunset 

actors- aaron christian who is a a famous director

props- the glasses as it shows that he is smart

setting-there is a building behind him showing that he is outside either walking home or to work

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