Galaxy Advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

Too show how Galaxy is filled with richness and wealth showing the luxary it contains.
2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.
It is trying to tell the audience on how Galaxy has been around for a time and implying that The short phrase 'Why have cotten when you can have silk' it telling that it is rich with silk.
3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
Audrey Hepburn was a hollywood star In thje 1950s to the 1960s. She was also a fashion icon and model howver she died in 1993 at the age of 63
4) In your own words, what is intertextuality?
when a media product adds a reference to from other products
5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The advert which is referred to was the film 'Roman Holiday' this is creating the effect of costume-wearing a dress suit also the divers hat.
The prop is when the fruits fell towards the road.
The lighting is bright showing the romantic area
The make-up is when in the mid to late 19s women where wearing make up to look good for their partners or to attract men
The setting is all romantic
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 
Hero-when the car diver comes and picks up Audrey Hepburn.
Villian- The fruit vendor who drops all his fruits onto the road not allowing the Bus driver to drive by.
Princess-Audrey Hepburn is basically the princess as the car driver picks her up and drives away eating a gaalaxy chocolate bar.
7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
Equilibrium-It starts when the bus driver was driving and Audrey Hepburn was in the back while the food vendor was selling by the road
Disequilibrium-fruits spill which means that they cant drive past
New Equilibrium-Hepburn continutes her journey with the car driver enjoing her galaxy bar
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
That celebritys are prioritised than others
9) What representations of gender can you find in this advert?
That men are working while women are modest and flirtagious
10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 
Audrey Hepburn shows that she is the one in control by taking the bus drivers hat and giving it to the car driver while eating galaxy in his car. This goes against gender sterotypes





Extension

Read the Framestore case study and the Guardian feature again. How did they recreate an Audrey Hepburn film using location, casting and CGI?
two body-doubles were cast: one to represent her minute 20-inch waist and another to convey as closely as possible her distinctive facial bone structure. Once shot, we’d have footage and data to augment with VFX.

Before the main shoot began on the Amalfi coast, we scanned the face-double using FACS 
Now read this Vintage Everyday feature behind the scenes of the Galaxy advert. What other background information do you learn here regarding the construction of the advert?
they took a year to do it and had to find someone who was suitable for a double of her 
Women in the 1950s are represented very differently in two of our advertising CSPs: OMO and Galaxy. What similarities and differences can you find by analysing the two products?
                                                                                                                                                                                      
In the OMO advert women are sshown as typical house wife who loves cooking, cleaning cand shopping while In the Galaxy advert the women is seen as a perfect women and a girl that people want

Comments

Post a Comment

Popular posts from this blog

First Blog?!?!

1)  Which part of Media are you looking forward to the most? The part i am looking foward the most is the editing part of Media 2) What knowledge and skills do you hope to learn in Media? I hope to learn and get more creative from Media 3) What grade are you realistically hoping to achieve in Media? I am hoping to get a grade 7-8 atleast😎 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  I mostly use my phone or my pc to access the media 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  My average screen time on my depends what day it is on school days my phone screen time will be around 6-7 hours but on weekends it will be around 11-12 hours this is because i got nothing else to do😨😨 6) What was the last TV programme or film you watched? The last TV programme or show i watch would most likely be the rising of the sheild hero 7) What ...
Read more

Camera Shots

Image
Two shot because it has two characters who are close up and is seen on the video.It will imply that they have a close relationship  Over the Sholuder it shows the characters that somting SHOCKING!!!! and something bad will happen Medium close up shot camera gets closer in on the character so that the face and the top of the shoulders is shown TASK NUMBER 2 The birds eye view shows the audience that the man might be a engineer or a electricion  it shows that he is looking at something in the sky and is very shocked In the show the costume this man is WEARING  is that he is trying to be smart but zooming in on the tie it shows that it is improper and that he cant make a tie, As of a result this can show that the man is trying to be a important figure in the play
Read more

Blog Task 2

Image
Blog task 2: Language: The title Venom: Let There Be Carnage immediately signals to the audience that the film will be intense and chaotic. The two monstrous figures in the background (Venom and Carnage) suggest a clash between them, with their contrasting colors emphasizing their rivalry. Their opposing stances hint at conflict and duality. The film poster also highlights key information about the two main  characters, positioning  The film was produced with the involvement of major companies such as Marvel, Sony Pictures, and Columbia Pictures. It was directed by Andy Serkis and written by Kelly Marcel, with Tom Hardy not only reprising his role as Venom but also contributing to the story’s development. The collaboration between these well-known industry names reflects the film’s high production value and blockbuster appeal. Industry :  The film was produced with the involvement of major companies such as Marvel, Sony Pictures, and Columbia Pictures. It was directed by...
Read more