Introduction to Music Video and BLACKPINK HYLT
Introduction Q's:
1) What are the key conventions of music video?
lighting props costume camera angles editing
lighting props costume camera angles editing
2) What is intertextuality?
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.
3) When did music videos first become a major part of the music industry?
in the year 2005
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
big budgets were spent on music videos and were important because they had film narrative
5) How are music videos distributed and watched in the digital age?
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.
3) When did music videos first become a major part of the music industry?
in the year 2005
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
big budgets were spent on music videos and were important because they had film narrative
5) How are music videos distributed and watched in the digital age?
music videos are watched on youtube and promoted from social media
BLACKPINK: How You Like That Q's:
Audience
1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
they are known as "blinks" and they are predominentaly young women
2) What audience pleasures are offered by the music video for How You Like That?
diversion
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?
4) How was the How You Like That music video marketed and promoted to the audience?
they did a series of teasers on the band social media accounts and a reality shows a “dance performance” video including the choreography for the music video was released in July 2020
1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
they are known as "blinks" and they are predominentaly young women
2) What audience pleasures are offered by the music video for How You Like That?
diversion
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?
4) How was the How You Like That music video marketed and promoted to the audience?
they did a series of teasers on the band social media accounts and a reality shows a “dance performance” video including the choreography for the music video was released in July 2020
5) Why is K-pop a global phenomenon and what has helped it to become so popular?
K-pop is a global phenomenon as it reflects over the global nature of the media and music indusries and become a cultural sensation
Industry
1) How were BLACKPINK formed and what records have they broken?
black pink was formed in 2016 by korean entertainment company YG Entertainment. The videobroke many youtube records uncluding most watched premiere (1.66 milion concurrent viewers), most views within 24 hours for a music video and fastest video to achieve 100,200, 600 million views
2) What other successful artists have YG Entertainment created? You may need to Google this.
1) How were BLACKPINK formed and what records have they broken?
black pink was formed in 2016 by korean entertainment company YG Entertainment. The videobroke many youtube records uncluding most watched premiere (1.66 milion concurrent viewers), most views within 24 hours for a music video and fastest video to achieve 100,200, 600 million views
2) What other successful artists have YG Entertainment created? You may need to Google this.
big band from 2006-2024
3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?
2005 the launch of youtube changed ther way the consumers access and enjoy youtue videos now that that sell promotion is common
4) How do BLACKPINK and K-pop show that the media and music industries are now global?
4) How do BLACKPINK and K-pop show that the media and music industries are now global?
new platforms that are streaming services with subscriptions such as spotify apple music icloud and recently youtube music
5) How are UK-based music videos regulated and what types of content require warnings?
music videos are largely consumed on youtube, some uk- base record companies get their music rated by british board of film classifications.Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?
i believe that youtubve is actually good as it helps to promote music creators.This is because youtube is a main stream platform which people use in a daily basis
Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?
i believe that youtubve is actually good as it helps to promote music creators.This is because youtube is a main stream platform which people use in a daily basis
Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?
Yes i belive that videogames are now more infulential that music videos because not a lot of people watch music videos but listen to it whereas videogames are much more popular and breaks new artists
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