Marcus Rashford OSP

 Language:

Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence.

1.  Write 3 things you DENOTE (literally see).

- His team/club

-his brand also advertising  clothings and shoes

-him representing his country

2.  For each, write what it CONNOTES (suggests).

-His club connotes to a professional football team

-The brands/businesses want to attract more custoemrs so they made him a icon for them

-Marcus Rashford trying to win a tournament with this country

3.  Identify ONE technical code and ONE genre (website) feature.

a close up shot from a worms eye view suggesting how he is like a model or is superiorthen others

4.  Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand?

It is well integrated as in the webstie the ui is smooth with it having a index of areas you can look through

5. Describe 3 differences between his website and his Instagram/Twitter (look / content / purpose).

-His website contains key information about him with his career and partners

-for instagram and twitter its all about entertainment purposes

-people can talk wit each other on instagram and Twitter whereas on Marcus Rashford's website only has an email linked towards the website where people can contact him

6. How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

As Marcus Rashford is famous for playing football however he starts donating to charity one of them making free school meals for children and also advertising books so that children will be well educated.

Industry:

Imagine a brand (e.g. Burberry or Aldi) is deciding whether to pay Marcus Rashford to promote its products. Build the case.

1.  List 3 reasons it is in the brand's interest to associate with him.

As Marcus Rashford is a icon in football

People admire him for his charitable personality 

he has influence around the uk

2.  Explain HOW social media is used to make the association.

Social meida helps the brand along side Marcus Rashford

3.  Identify ONE risk to the brand if it goes wrong.

They will lose lots of money

4.  Decide: would you advise the brand to go ahead? Justify.

no i would advise the brand to not go ahead findinga public figure more bigger and influencial then marcus rashford wll be a challenge

5. Investigate ONE brand linked with Rashford (Burberry, Aldi, Nike or Tesco). Why does that brand benefit from associating with him, and how is social media used to make the link?

Nike as with assicuating with Marcus Rashford it allows them to promote the product. Social Media makes links by posting the shoes marcus rashford is promoting

Audience:

Take one of his campaign posts and write all THREE readings of it.



1.  Preferred: what does he want you to think and do?

Rashford wants the audience to think that people should support the kids and help them create a better future

2.  Negotiated: where might a follower half-agree?

they might agree in helping children however they mkight aproach it differently

3.  Oppositional: how might a critic reject it?

they might reject it by thinking if Rashford should speak on social issues

4.  Which Uses & Gratifications need does this post serve best? Why do you believe this?

Personal identity as Rashfords fans can connect with the values on what Rashford has and belive they are part of the cause

5.  Explain how his website's mode of address (style) speaks to BOTH football fans and campaign supporters.

the image style speaks to both footbal fans and campaign supporters by the football kit and stadium lights but it also connects to campaign supporters by talking about childrens needs

Representation:



Choose a post/page from Rashford’s website (himself, a campaign, or fans).



1.  Selection: what is shown? What is left out?

Rashford is shown promoting a designer outfit also looking confident. His football team is being left out

2.  Construction: which media-language choices (Mise-en-scene, camera shots/angles, etc) build the representation?

Medium close up shot showing him confident and powerful with the direct serious eye contact 

3.  Stereotype check: positive, negative, or challenging a stereotype? (Consider stereotypes on all of CAGE) Justify.

challenging the stereotype as young men are viewed as immature and have a lack of ambition

4.  Describe one way he is represented positively and one stereotype he challenges.

positive-one way is he is shown as successful and royalty 

challenge-young men are viewed as unfashionable or irresponsible

5.  Evaluate: 'Rashford's online presence challenges negative stereotypes.' How far do you agree?

Rashfords online presence challenges negative stereotypes by presenting him as successful and ambitious 

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