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Learner Response Q6

 Why might charities use pictures of children in their advertising? Charities use pictures of children to make them a target audience for those who may have children themselfs.Charities normally normally use emotional images to endores their charity. As they know that connotations for children are innocent and harmless which is why people will feel magnanimity towards the children; as in the Water Aid advert they used a innocent kid to show how he needed water as the charity wants people to donate for them to get water.The Image can be swiftly noticeable towards the target audience as it is affiliated with a certain area in the world (lack on clean water, and lack of food). 

Black Widow

1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. Marvel studios-the main production company who made/created marvel movies like Black Widow Walt Disney Studios Motion Pictures-the distributer 2) What is conglomerate ownership and how does it link to Black Widow? conlomerate ownership is where  media companies own a range of smaller companies. It links to Black widow as Disney owns Marvel which also mean that they own part of Black Widow 3) Analyse the  film trailer   for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? In the Black Widow film  trailer its a big budget blockbuster monie as they had famous actors (scarlett Johnsson) who played in otherMarvel movies as a lead character another thing is that the CGI was very high quality only mea...

Film Industry

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films  2) How much money have the MCU films made in total according to this article? $18.2bn (£13.7bn) 3) Why did Marvel create the Avengers films? and they want to build the MCU and audiences want to watch other typers of films Marvel amde 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony because marvel and sony made a deal that they will still include sipderman in marvel films 5) Which company owns the rights to the Fantastic Four and the X-Men? Disney+ 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Disney announched tgat on their new service Diney+ they are adding Thor's adopted brother Loki, on their new streaming service, Disney+, so there'll be plenty more Marvel content to watch in future. Extention: Read  this Guardian review of Black Widow  t...

Industries: Ownership and Control

1) What is a  conglomerate  in the media industries?  A conglomerate is a media company that owns lots of small media companies.Most of the global media industries are dominated by a smaller number of massive conglomerate. 2) What is a  subsidiary ? subsidiary- A company that is owned or controlled by another company. 3) What are the benefits for media companies of  vertical integration ? Benefits for media companies of vertical integration is that it allows them to control the entire supply chain for example Disney owns film studios, CGI specialists, film distributors, TV channels   giving complete ownership to Disney allowing it to make more profit and full control. 4) What are the benefits for media companies of  horizontal integration ? Benefits for media companies of horizontal integration is that it allows horizontal integration to widen their audience and will try find ways to gain money.  5) Give  three  examples of media co...

Reception theory

Image
1) What is the preferred reading of a media text? The preferred reading of a media text is the intented interpretation that the producer wants the audience to have 2) What is the oppositional reading of a media text? An oppositional reading is  when an audience completely rejects the message that a media creator intended to send and instead creates their own meaning, often based on their own beliefs, social situation, or experiences 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The Harry Brown trailer positions the audience to view the teenage characters as violent, threatening, and morally corrupt, encouraging fear and distrust toward them. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people might reject this portrayal and form an oppositional reading because they see the trailer’s depiction of teenagers as exaggerated, stereotypical, and unrepresentative of ...

Audience Effects Theory

  1) Write a definition of a  passive  audience:  An audience which accepts the messages encoded in a media text without challenge 2)  Write a definition of an  active  audience:  An audience that is involved in creating meaning of the product and so does not necessarily absorb the dominant messages being promoted by media products . 3) Write a definition of the  hypodermic needle  theory:  A concept in mass communication that suggests media messages are powerful tools that can directly influence and manipulate audiences . 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you : INFORMATION/SURVEILLANCE:   Media text - The Times newspaper  > Why:  It tells audiences important information about politics, the world...

GCSE Media Autumn term index

1) First blog task - 10 questions 2) Poster Analysis 3) Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6) Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9) Demographic research 10) Demographic and psychograpics