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Audience Effects Theory

  1) Write a definition of a  passive  audience:  An audience which accepts the messages encoded in a media text without challenge 2)  Write a definition of an  active  audience:  An audience that is involved in creating meaning of the product and so does not necessarily absorb the dominant messages being promoted by media products . 3) Write a definition of the  hypodermic needle  theory:  A concept in mass communication that suggests media messages are powerful tools that can directly influence and manipulate audiences . 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you : INFORMATION/SURVEILLANCE:   Media text - The Times newspaper  > Why:  It tells audiences important information about politics, the world...

GCSE Media Autumn term index

1) First blog task - 10 questions 2) Poster Analysis 3) Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6) Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9) Demographic research 10) Demographic and psychograpics

Demographics and Psychographics

  1) What information do media companies use to create a demographic profile of their audience? Media companies use a combination of demogrphics, and psychographic  information  to build an audience profile. Demographics include  age, gender, income, education, and occupation , while factors add details like  marital status and location . Psychographic data includes  lifestyle, interests, values, and online behaviors  to create a deeper understanding of the audience.   2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Media companies use audience profiling because it shows not just who people are, but why they behave the way they do. Psychographics reveal interests, values, and motivations, allowing advertisers to target audiences more accurately than demographics alone. 3) What are the seven different Pychographic groups?  The seven psychographic groups are: Mainstreamers, Aspirers,...

Demographics Research

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  Age: teen-young adult 13-25 because it will be entertaining or them as they might have watched the previous movies Gender:Mainly male as it is mostly as action movie Education: Mostly have a job or in school as they are still teen-a young adult Social class:mostly middle class as you need to buy it to watch it Race: Mostly white people and it is made in America Jobs: They are employed while some are still in school and their parents can provide money for them to watch it Home(city/village/countryside): people watch it worldwide people who do are mostly in cities

Blog Feedback

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Camera movements and editing

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 Task 1    In this part of the show you can see that  this camera movement is a crane this is because this shot uses a crane to take a video of it as a real human can not take the scene of this as they wont reach it. this is because you can see that man is getting chased by polcie with advance technology imply that he has done somethng back. At the start of the show this is when the man is introduced this scene shows the pan of the camera movement as it shows that he is trying to go somewhere to the left The man who is on the on a ladder is showing that he is lots/more power and is every strong he isas he is holding on to a ladder which typically mean thyat they are strong as it looks like he is not struggling Task 2 In many moments during the escape sequences the edits are very quick: many short shots, with qick dissolve of transitions from one perspective to another. This increase in pace creates a strong sense of urgency and tension. The audience feels that the pr...

Camera Shots

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Two shot because it has two characters who are close up and is seen on the video.It will imply that they have a close relationship  Over the Sholuder it shows the characters that somting SHOCKING!!!! and something bad will happen Medium close up shot camera gets closer in on the character so that the face and the top of the shoulders is shown TASK NUMBER 2 The birds eye view shows the audience that the man might be a engineer or a electricion  it shows that he is looking at something in the sky and is very shocked In the show the costume this man is WEARING  is that he is trying to be smart but zooming in on the tie it shows that it is improper and that he cant make a tie, As of a result this can show that the man is trying to be a important figure in the play