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NHS Advert CSP

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1) What is an advertising campaign? An advertising campaign is a series of advertisements that share a singular theme, message or idea. 2) What is the objective of the NHS Represent campaign? The objective of the NHS Repersentation campaign is that they want black and asian people to donate blood   3) What does this advert want people to do once they've seen it (the 'call to action')?  So that they want people to donate blood a 4) Why is the advert called 'Represent'?  As it provides   a range of different representation such as   range of different representations: ethnicity, masculinity, femininity, class, age, disability and ability and place.  5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . They chosen celebrities as it can attract people to follow their idea...

Blog Index Advertising and Marketing

 Advertising and marketing Gender Representation and Advertising OMO Advert CSP Galaxy Advert CSP NHS Advert SCP

Galaxy Advert CSP

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? Too show how Galaxy is filled with richness and wealth showing the luxary it contains. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. It is trying to tell the audience on how Galaxy has been around for a time and implying that The short phrase 'Why have cotten when you can have silk' it telling that it is rich with silk. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a hollywood star In thje 1950s to the 1960s. She was also a fashion icon and model howver she died in 1993 at the age of 63 4) In your own words, what is intertextuality? when a media product adds a reference to from other products 5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lig...

OMO Advert CSP

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  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. they were repersented as weak and only shown as hosuewifes who dont work but to clean and make food and are toys for men. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It promotes the product by telling womens they want it so that men can get it for them 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? costume-shows the towels and clothing telling us that she is working very hard make-up- she needs too look good back then as if not the man wil leave her for not looking good placement of the model- shows her haqnging towels and cloths  5) Why is a picture of the product added ...