1) What information do media companies use to create a demographic profile of their audience? Media companies use a combination of demogrphics, and psychographic information to build an audience profile. Demographics include age, gender, income, education, and occupation , while factors add details like marital status and location . Psychographic data includes lifestyle, interests, values, and online behaviors to create a deeper understanding of the audience. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Media companies use audience profiling because it shows not just who people are, but why they behave the way they do. Psychographics reveal interests, values, and motivations, allowing advertisers to target audiences more accurately than demographics alone. 3) What are the seven different Pychographic groups? The seven psychographic groups are: Mainstreamers, Aspirers,...
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